Instilling a culture of innovation is key to surviving the digital age

Photo credit: Daimler Financial Services

As technology continues to advance, it is changing the way business – regardless of sector and size – is conducted. In fact, moving forward, technology may very well be the key driving force behind your product, service, and process innovation.

Riding on this trend, the majority of customers today are more inclined towards purchasing on the Internet as opposed to buying from traditional brick and mortar stores. With the ease, convenience, and efficiency that comes with an online buyer experience, it will not be long before companies using only offline channels are placed at a disadvantage.

How then, do you make sure that your company doesn’t get overtaken by the tide of digitalization?

Keeping up with changing times

The key lies in having an innovation mindset instilled within your company.

Catching up with change requires familiar routines to be swapped out for new and better practices. Rather than micromanaging the process of achieving a goal, companies should focus on the big picture instead and give employees more free reign to exercise their creativity. Actions like these encourage employees to think instead of just doing, and while doing so foster a culture of innovation which may ultimately give you a competitive edge over others.

Here’s how you can begin

Yet, promoting innovation in a company is often easier said than done. If you have been experiencing roadblocks in getting your team or company to practice innovation, Daimler Financial Services’ inaugural event, Techtorque, will give you a good head start and quell your doubts.

Come September 6, Daimler Financial Services will be holding an information session – in partnership with Tech in Asia – on how they are spearheading digital innovation from within the organization by transiting their entire consumer online experience. Other leading companies and startups will also be present to network and share their insights into how to foster a strong innovation culture.

If you’re looking for a switch in career, an added bonus for you is that Daimler Financial Services is also on the lookout for passionate, entrepreneurial talents who are interested to join their transformation journey.

Sound like something you’re up for? Then sign up for a chance to understand how the company is powering their own digital innovation and/or how you could be part of that journey.

The event is free to attend, but with limited seats. Successful applicants will be notified via email by August 31.

Speakers

• Antonio di Carlofelice, Head of Digital Solution Center, AAP – Daimler Financial Services
• Sophie Seiwald, Tech Lead of Digital Solution Center – Daimler Financial Services
• David Goh, Lead of Startup Autobahn Fintech Accelerator – Daimler Financial Services
• Durk Stelter, Chief Revenue Officer – Pypestream
• Alex Teo, Head of People Operations – Shopback

Agenda

6.30pm – 7.15pm: Registration, Networking + Dinner
7.15pm – 7.20pm: Opening Speech
7.20pm – 7.40pm: Keynote: Turning customers into fans – Daimler Financial Services’ Innovation Game Plan
7.40pm – 8.10pm: Panel Discussion: How to foster a strong startup & innovation culture
8.10pm – 8.20pm: Q&A, followed by closing speech
8.20pm – 9.30pm: Networking

Event details

Date: 6 September 2017, Wednesday
Time: 6:30pm – 9:30pm (Registration will start at 6.30pm)
Venue: The Projector