Infographic: Exposing your startup’s true colors

Using the wrong colors for your brand might turn customers away, according to this infographic. As such, picking the right color is of great importance not just to how people perceive your brand. It also impacts your bottom line. Another interesting tidbit: Red and blue are apparently the most popular colors among the world’s top 100 brands. I wish the creator of the infographic would be more forthcoming about the sources of its data though.