A company that monitors social media in Indonesia, Brand24.co.id, today released an interesting infographic 1 about the country’s airlines and their presence on social networking sites. AirAsia Indonesia is the king on Facebook, Twitter, and LinkedIn in terms of followers. While the country’s flagship airline, Garuda Indonesia, is quite strong on Facebook and Twitter, its presence on LinkedIn is minimal.
Brand24 then monitored the spikes in conversations that happened for local airlines Garuda Indonesia, Lion Air, and Batavia air. Garuda was mentioned a lot of times when South Korean pop groups 2PM, Sistar, and Infinite made their flights to Indonesia with the airline. But there were also spikes in terms of mentions for the wrong reasons. A Lion Air plane crashed just off Bali’s coast a few weeks back, while Batavia Air was in figurative deep waters regarding the company’s bankruptcy.
Monitoring these online conversations as well as the social sentiment among Indonesian netizens, Lion Air and Garuda Indonesia were discussed more than AirAsia Indonesia. At least in the past two months.
The same company released another infographic last month, which was about how social Jakarta folks really are.
Here is the infographic on the nation’s airlines on social media:
For more fun graphics like this one, check out previous entries in our infographic series.