8 rising startups in India

Mobile internet, transport, and education – these remain some of the hottest sectors for startups in India. Sure enough, they were the ones that attracted the funding. Here are eight that made news today.

MoMagic

Global technology company FIH Mobile (FIH) has picked up a 10 percent stake in MoMagic Technologies, one of the fastest growing mobile internet companies in India. FIH is a subsidiary of the Foxconn Technology Group. It is investing in MoMagic to strengthen its business presence in India. Both the companies want to tap the business opportunities in India, the world’s fastest-growing mobile internet market. FIH’s subsidiary, Wonderful Stars, made the investment in MoMagic.

CollegeDekho

Education startup CollegeDekho has secured US$1 million in seed funding from Girnar Soft, the company said today. CollegeDekho, which connects, colleges with students, aims to remove bottlenecks in the admissions process.

Girnar Soft is the parent company of leading online automobile marketplace CarDekho. The investment is in line with its aim to develop tech-driven industry solutions to traditional roadblocks in different sectors.

Girnar Soft CEO and co-founder Amit Jain said, “We quite liked the idea of a disruptive development that could assist students in making more informed choices.” CollegeDekho will be using the funds to develop its platform, build its team, and market its wares.

Wingify

Delhi-based Wingify, which develops software tools to increase website sales, signups, downloads, and conversions, today announced it has acquired US-based startup Navilytics.

Wingify’s flagship product Visual Website Optimizer (VWO) helps tweak, optimize, and personalize websites and apps with minimal tech help.

The acquisition of Navilytics is another step towards its aim of assembling a platform for conversion rate optimization (CRO) – a process that helps create an effective experience for potential customers.

Navilytics is a visitor analytics solution with customers like Atlassian and Singlecare. It has more than 600 users. It will add capabilities of heat maps, click maps, scroll maps, visitor session recordings, and form analysis that will be integrated into VWO. The new features will allow marketers to walk in the shoes of their customers with far greater clarity.

Superhero Brands

Character merchandising startup Superhero Brands has raised INR 36 million (US$540,000) in an angel round led by early-stage investment firm DSG Consumer Partners. Lead Angels, UK-based The Character Group, and other angel investors also took part in the funding.

The funds will be used by the Mumbai-based startup to expand its portfolio, build its distribution network, and expand its presence through online and offline channels.

Planet Superheroes focuses on the character merchandising segment with visually appealing graphics such as gaming and licensed art. It sells apparel, mobile accessories, laptop skins, electronics, and collectibles on its website.

Jaineel Aga, Sumit Shah, and Karan Shah founded the company in 2013.

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