Photo credit: tpabma / 123RF.
If you happened to scroll through your Twitter feed while you were having your morning coffee today, you might have noticed that fashion ecommerce portal Myntra is trending in India – and not for a good reason.
An ad of Krishna, a Hindu god, searching Myntra for “extra long sarees” on a smartphone has sparked the hashtag #BoycottMyntra, with several tweets claiming the artwork is offensive. Krishna’s birthday, known as Janmashtami, was celebrated yesterday.
In addition to not using the site, several tweets have called for a boycott via Myntra app uninstalls.
But as can be the case with Twitter campaigns, it’s entirely wrong. Myntra didn’t even make the artwork. Delhi-based content creation site ScrollDroll, the watermark of which can be spotted in several of the online postings of the artwork, has claimed responsibility for the artwork in three tweets that it sent out after midnight. It claimed the poster was released in February, then taken down.
This poster was created by us in Feb. We removed it immediately as we never intended to hurt sentiments (1/2) https://t.co/2mYwpaWZhg
— ScrollDroll (@ScrollDroll) August 25, 2016
We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly. (2/2) https://t.co/2mYwpaWZhg
— ScrollDroll (@ScrollDroll) August 25, 2016
Where the law comes in
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