What are the most awesome, truly mobile first startups in Southeast Asia?

Hi guys and gals,
This morning I was listening to the Analyse Asia podcast episode with Edith Yeung from the 500 Mobiles fund. That’s a US$10 million microfund specializing in seed early stage investments – of truly mobile-first startups, no matter where they are.
That got me thinking – which are the most awesome, unique and truly mobile-first startups in our region?
By that I mean: relies on functionality that’s unique to smartphones, like location, and using camera.
The obvious ones are the taxi- and motorcycle hailing apps, like GrabTaxi and Go-Jek.
I’d also nominate Qlue in Indonesia, which is an app for citizen reporting about problems in the neighborhood (Snap photo, comment, tag location)
Carousell from Singapore is often talked about, which is a mobile-first marketplace (snap photo of an item and sell it)
Another fascinating app I’d consider mobile-first – though it doesn’t really use location or photos – is Wobe, which lets women use their phones to sell digital goods like tickets and phone credit.
What other category of apps or individual sartups are there that are truly mobile? Help me out here, I’m having a blackout 😉
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