Sports-career focused Indian startup nets $2m in pre-series A round

Sporjo, an online education, training, and employability company focused on sports, announced that it has raised US$2 million in a pre-series A round led by S Balan Group chairman Punit Balan in participation with other investors.

Sporjo founder G Srinivvasan (left), investor Punit Balan and ambassador Leander Paes/ Photo credit: Sporjo

The company will use the funds for expanding its product offerings, improving product experience, scaling its team, driving expansion pan India, and in key overseas markets.

Founded in May last year by former Reliance Sports executive G Srinivvasan, Sporjo claims to be a one-stop destination for building a successful career in the sports industry.

It aims to create an ecosystem of half a million professionals to support the Indian sports industry by 2030.

Sporjo offers an assessment tool that allows for participants to decipher a road map based on their skill set and personality led by industry experts across categories. Its education modules are also designed to increase awareness about potential careers in the sports industry.

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With a market estimated at over US$1 billion, sports contributes 0.1% to the India GDP compared to the global average of 0.5%. This indicates tremendous potential for expansion, according to the company.