Singapore-based social video firm Sendjoy raises $150k in seed round

Social video platform Sendjoy announced it has raised S$200,000 (US$150,800) in a seed round from venture capital firm Quest Ventures.

Photo credit: Sendjoy

Founded by the British Film and Television Award-winning producer Low Ser En, Sendjoy is a personal video platform where users can book video messages from 200 popular celebrities and creators, including musicians, actors, comedians, and illustrators.

Funds used from the financing round will be used to rope in a larger pool of talent from all parts of Asia onto the platform.

“As Covid-19 rages on and travel restrictions persist, Sendjoy will be there for people who can’t make it back home to be with friends and families this Chinese New Year,” said Ser En.

In December 2020, the Singapore-based company claims its bookings jumped 4x as customers booked greetings from celebrities and creators for Christmas and New Year. Singer and dancer Hikari received the largest number of bookings that month.

“The events of 2020 sped up consumer adoption of social video tools like Zoom and TikTok,” said James Tan, managing partner at Quest Ventures. “Since the advent of the Covid-19 pandemic, we saw a rapidly growing need for consumers to find novel ways to stay connected to each other.”

Sendjoy will capitalize on Southeast Asia’s booming online media market, which is poised to hit US$35 billion by 2025.

Currency converted from Singapore dollar to US dollar: US$1 = S$1.33 

Correction (February 12, 5:22 pm): This article was corrected to clarify that Sendjoy raised S$200,000 and not US$200,000.