SoftBank Asia backs $20m series A round of Zalora co-founder’s logistics startup

Singapore-based delivery experience platform Parcel Perform has secured US$20 million in a series A investment led by Cambridge Capital. New investor SoftBank Ventures Asia and existing backers Wavemaker Partners and Investible also joined the round.

Parcel Perform co-founders Arne Jeroschewski (left) and Dana von der Heide / Photo credit: Parcel Perform

Parcel Perform helps ecommerce firms optimize logistics operations with data integrations, parcel tracking, delivery notifications, and logistics performance reports in real time.

Co-founded by Arne Jeroschewski, who previously led unicorn Zalora, it currently manages over 100 million parcel tracking updates daily. The company claims to be profitable, with revenues growing 5x since the start of the Covid-19 pandemic.

It will use the fresh funding to build out its technology offerings and invest in artificial intelligence solutions. This includes scaling its proprietary Date of Arrival prediction engine, which allows customers to know precisely when their parcels will arrive. The company also aims to add 50 more employees globally by the end of the year.

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Parcel Perform recently expanded its business-to-consumer website, Parcel Monitor (which was originally a tracking service for customers), into a global community page providing free access to logistics data insights for ecommerce logistics professionals. It has offices in Singapore, Vietnam, and Germany.