Go-Viet appoints former Facebook Vietnam director as general manager

Ride-hailing startup Go-Jek‘s Vietnam unit Go-Viet has appointed Christy Le to serve as its new general manager.

In her new role, the former Country Director of Facebook Vietnam is set to spearhead Go-Viet’s growth efforts in the country, according to a statement.

Photo credit: Go-Jek

Prior to her appointment, Le also served as COO and CFO of Misfit, a wearables-and-smart-home-technology startup she also founded.

With the appointment, the company wanted to highlight the importance of the Vietnam market for Go-Jek, with its counterpart in the country being its first expansion to Southeast Asia. Go-Viet was launched in Ho Chi Minh City back in August 2018.

The Indonesian Grab rival announced Go-Viet alongside Get, its ride-hailing app for the Thai market. The ride-hailing app developed by Go-Jek for the Thai market was launched in December of last year.