Amazon vs Flipkart: who won India’s biggest shopping season?

Photo credit: Sunciti Sundaram.

A billion Indians celebrated Diwali over the weekend (and Monday), and with that came the end of the month-long festive season in the country. The run-up to Diwali is considered auspicious for making big-ticket purchases, and people splurge on everything from furniture to electronic gadgets to gold and diamonds. Industry watchers say retailers make as much as a third of their annual sales during this period. Here’s a roundup of how India’s leading ecommerce sites, Amazon and Flipkart fared during this season.