India Still Dominates LinkedIn in Asia

As we told you earlier today, Penn Olson is now one of featured publications listed on LinkedIn Today. And while our readers span the entire globe, I thought I’d revisit some of LinkedIn’s user numbers for Asia, to see how many of the network’s 120 million users are representin’ the east side (so to speak.)

When I last peeked in back at the end of June, India was the big outlier with over 10 million users, which (assuming that LinkedIn’s figures are reliable) accounts for more than half the users in the entire Asia region. Factoring in the added users since that time, India is still by far the big story for LinkedIn in Asia at 11 million strong and still growing.

But let’s take India out of the equation for a moment, so we can get a closer look at everyone else. China holds second place pretty comfortably, with over 1.5 million total users. Now those aren’t big ‘China numbers’ by any stretch, but it is a significant chunk of LinkedIn’s base in Asia. And if the past six weeks are any indication, the figure is still growing.

It’s also worth noting that there are nearly 2.4 million LinkedIn users in Australia and nearly half a million in New Zealand (not charted). The service is still doing pretty poorly in Japan with about 400,000 users, but it is working to make inroads there as well.

In any case, no matter where you are, if you’re on LinkedIn we hope that you check us out over there. And if you have some feedback or tips, feel free to drop us a line.

[Data sourced from LinkedIn Ad Tool, June 30, Aug 17]