Elevation Capital, Matrix Partners co-lead Indian edtech firm’s $12m round

Camp K12, an India-based edtech startup, has raised US$12 million in a series A round co-led by Matrix Partners India and Elevation Capital.

Founded in 2010, Camp K12 focuses on students from ages five to 18. The platform provides live and interactive online courses in subjects like coding and English.

Photo credit: Camp K12

It also allows students to learn through one-on-one sessions with teachers or in small groups and focuses on the gamification of its content. For instance, the “LinkedIn for Kids” community platform offers real-time multiplayer duels, quizzes, and free workshops, among other things.

The company added that its English category, its first after coding, has grown 2x month on month in terms of revenue in the past three months.

The edtech startup operates in three markets – India, the Middle East, and the US. The company added that it had a 2x month on month revenue growth in the US over the last three months, with 75% of enrolments coming in without customer acquisition costs. In the Middle East, its revenue has also grown 3x month on month.

Over the next six months, the company is aiming to add two new geographies and one new content category, it said in a statement. Funds will also be used to hire people for leadership roles across functions and scale up operations and marketing efforts, among other things.

“We have a bold roadmap for social multiplayer experiences for our kids, in class and outside of class, and we’re excited for our users to start experiencing this product as early as next month,” Camp K12 co-founder Anshul Bhagi said in a statement.