Regional super app Grab is piloting a live shopping feature with Singapore-based BeLive Technology, a livestreaming solutions provider.
Image credit: BeLive
Called Grab Live Beta, the pilot will enable merchants on Grab’s platform to engage with their customers in real time. Currently available in Thailand and Vietnam, the service includes a chat function and a virtual gifting feature that lets consumers support content creators and influencers.
The development comes after BeLive’s recent S$6 million (US$4.4 million) bridge funding round. Before Grab, the livestreaming startup has also worked with businesses such as Zalora, Valiram Group, Changi Airport Group, Rakuten Group, and Bukalapak for similar programs.
Operating from Singapore and Vietnam, BeLive has delivered 3.7 billion minutes of live video to over 100 million viewers globally.
Grab Live Beta comes as complementing customer experiences with live video grows in popularity globally. A recent Shopify report found that 46% of would-be buyers want to watch product videos before purchasing and that 81% of companies are planning to increase or maintain investment in livestream commerce to drive sales over the next 12 months.
See also: Grab’s financial health in 8 charts
Currency converted from Singapore dollar to US dollar: US$1 = S$1.36.
Editing by Lorenzo Kyle Subido
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