Last winter we looked at Hubblr, a dashboard for global social marketing that includes support for China’s Sina Weibo as well as Twitter, Facebook, and LinkedIn. Back then it was in private beta. But now the startup’s founder, Michael Lam, informs us that it’s launching officially this week with lots of refinements and also brings support for brands to engage consumers on Renren, the Facebook-esque social network. Now that it’s fully open, Michael says that the Australian startup’s “target market is brands or organizations who engage with their customers in both Western and Chinese social networks.”
The main web app at Hubblr.com is where all the posting and analytics (pictured below) action happens, and the slick service is reminiscent of HootSuite – except that Hubblr includes China’s two hottest social media that have the kind of moneyed, blue collar workers that brands chase after. The startup has given us some stats from its beta testing period: over 200 organizations signed-up to make use of it; those beta users were managing over 2,200 social profiles with an average of 11 social profiles per organization that participated; and, users came from 15 countries, including China itself, Hong Kong, the U.S., Canada, Vietnam, and beyond.
The Hubblr team has also made some technical changes, such as fine-tuning its pricing system, which has three tiered packages that offer access to a greater number of profile pages. Also, Michael says:
We added representation in Hong Kong [and] migrated our solution across to Amazon Web Services to make it scalable.
Whether you’re a fellow startup that needs to reach out to Chinese consumers on Weibo or Renren, or a major brand with multiple campaigns to run, check out the Hubblr tour, and share your social marketing thoughts in the comments below.