Hubblr: A New Dashboard for Global Social Marketing – China Included

There are a lot of social media dashboards out there that try to bring together your social missives, but only one includes integration with China’s hippest social network – that’s Hubblr.

It’s a brand-new, enterprise-oriented web app from an Australian start-up that’s aimed at making PR and online marketing across the globe – including China – a safer and slicker experience.

Hubblr’s CEO and co-founder, Michael Lam (pictured right), gave me a guided tour over Skype, and then we coincidentally ran into each other again at TC Disrupt Beijing last week, giving me ample time to get a feel for the service.

Right now, Michael says, it’s in private beta and free – but it will launch soon and come ready with a number of packages for brands to do their global marketing and PR. Apart from multi-posting to Twitter, Facebook, Sina Weibo, and LinkedIn, it also features analytics, a profanity filter, one-click translation, embedded image viewing, scheduling, and some advanced gizmos for marketing professionals to follow-up on individual tweets. They’re also “working on Renren and Tencent Weibo” integration.

Hubblr is, he tells me, a spin-off from Cornerstone Tech, and is “now boot-strapping, looking for funding.”

Weibo Marketing to China

The main Hubblr dashboard, showing a mix of tweets from Twitter and Sina Weibo.

Asked what Hubblr offers, he says, “It’s aimed at global brands who operate in China. It gives them visibility. Plus, it’s real-time and instantaneous, and gives brands immediate feedback.” Michael adds:

It can prevent a PR disaster by blocking swearing, and you can add any words to monitor, such as your brand name – or even a misspelling of your brand name.