How To: Manage Your Social Media Time

Roderick Low is a social media coach and trainer at Expeditus Media. He helps small and medium businesses make sense of the social web and equip them with the skills, tools and strategies necessary to reach out and connect to their target audience.

If you think social media marketing is completely free, you are dead wrong.

Yes, it can definitely be low cost, but it is not no cost, considering the amount of time spent on it.

That may be the reason why small businesses aren’t getting any results from their social web endeavor. They simply did not invest their time wisely.

I am not afraid to admit that being on Twitter, Facebook (especially Facebook) and blogs can potentially bring your productivity on a downward spiral.

But it doesn’t have to be this way, especially if you know that you are the one controlling the clock.

Here are 3 tips that I have thought of to help you manage your “social media” time.

1. Set Goals and Be Disciplined

Let the question “why” be your guiding light and set your goals before engaging in your social media activities. Ask yourself: “Why am I on Facebook?” “Why am I Tweeting?” “Why am I reading blogs?”

Once you have all these answers, you are able to prioritize your daily activities and get them done. For example, if I am blogging, I will focus on just that and let nothing else distract me. Be disciplined to be rewarded.

2. Don’t Spread Yourself Too Thin

Don’t try to be everywhere on the social web. One of the biggest mistakes marketers tend to make is trying to put a foot into everything. The best advice I was given when I started out was to build my presence deep, not wide.