HOW TO: Integrate Offline and Social Media Marketing Into One

Social media marketing is effective, fun and addictive; but is your business really getting the most out of it?

Probably not if it hasn’t taken an integral approach!

That means, joining your offline and social media marketing efforts together.

Below are 5 ideas that will get you started.

1. Meet your followers: Tweetup & “Faceup”

Thought of meeting your fans and followers in real settings?

There is a limit to relationship building when it is done behind a screen. Meeting face to face with your fans and followers will bring that very “digital relationship” to a higher level. It builds brand loyalty and also shows that you care enough to go through the hassle to connect with consumers.

The result is likely to be great if you don’t mess up during the meeting.

2. Add Twitter and Facebook on…

Online customers probably know you’re on social media but does your offline customers know too? Most likely not. The idea here is to bring your offline customers online. Especially customers who are first timers, you wouldn’t want them to leave after their first visit.

Put your Facebook and Twitter page address on your brochures, business cards, paper bags or even the product itself!

For people who’re in the food business, adding them on your plates and cutlery will definitely spark off conversations between you and your customers.