We have previously written that each Facebook fan is worth $3.60 per year.
Cool. So, this piece of statistic has enabled us to calculate how much our Facebook page is worth. Well, at least in terms of media value.
It is a good way to measure your Facebook page’s media value and inform your boss how successful it is. But is that what he really wants to know?
Or has this piece of statistic made us look at our Facebook page through rose tinted glasses?
Trying putting yourself in your boss’s shoes. He probably doesn’t care much about the media value of his Facebook page. He may be impressed initially but what he really wants is sales. So, be clear that the worth of your Facebook page is measured by its return on investment (ROI) and not by media value.
Think twice before you hurry off using this statistic in your proposal or performance update. The figure may be impressive but backing your proposal with figures that bosses and clients really care about could save you from unwanted embarrassment.
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