The Top Brand Awards 2012, conducted by Frontier Consulting Group and Marketing magazine, wrapped up last night at Hotel Mulia, Jakarta. The award lists extensive brand categories in Indonesia ranging from food products to automotives. Here we bring to you a brief overview of the tech category winners:
Online Shopping Category
The winner for the new category ‘online shop’ is Tokobagus.com with an astounding 47.5 percent of the vote, making it a clear winner compared to runner up Kaskus with 15.6 percent. It’s quite interesting that e-commerce giant Multiply didn’t make it into the top four. Third place goes to Berniaga.com with 9.2 percent and fourth place to Bhinneka.com with 3.3 percent.
On this occasion, Ichwan Sitorus, the PR manager of TokoBagus shared some of their recent stats via Kabar Bisnis:
- There are millions of advertisement listings, with about 70,000 to 100,000 new daily ads.
- Daily number of visitors is 800,000 to 1,000,000.
- Monthly transaction value is reaching IDR 1.4 billion ($148,000) to 1.5 billion ($158,000) in 2012.
Mobile and Smartphones Category
In the mobile phone category, Nokia is champion with an impressive 54.2 percent, leaving the rest of the pack behind. The other runners-up didn’t even reach ten percent. They included second place Huawei with 8.5 percent, third place Samsung with 4.8 percent, and fourth place Nexian with 4.6 percent.
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