Brief: Honestbee launches Goodship logistics service in Thailand

Photo credit: Honestbee.

The news:

• Singapore-based online food and shopping delivery company Honestbee announced the launch of its logistics service, Honestbee Goodship, in Bangkok today.
• In Thailand, Goodship – which is already available in Singapore, Japan, Malaysia, and the Philippines – will initially focus on “last-mile” same-day or next-day ecommerce deliveries. It eventually aims to provide on-demand delivery in under an hour.
• Honestbee said that Goodship – which it has been trialling in the Thai capital for several months – has already surpassed its food and grocery services in volume. It’s targeting 50,000-plus orders per day during the next 12 months.

Why it matters:

• Asia’s third-party logistics provider (3PL) market has been heating up, with companies leveraging tech like smart routing, customer tracking, and real-time fleet management to make shipping faster and more efficient.
• Rapid growth of the region’s ecommerce market and the entry of Amazon present potentially lucrative opportunities for “last mile”-focused 3PLs.
• Goodship competitors include Singapore’s Ninja Van – which entered Thailand last month and is reportedly in the midst of raising US$60 million in series C funding – and Hong Kong unicorn Gogovan, which hit its US$1 billion-plus valuation after a merger last month. Alibaba-backed logistics firm Best launched its US$930 million IPO on the New York Stock Exchange last week.