The $14 million injection was led by GS Home Shopping (028150:KS), a Korean company that has invested in the site before. Homeshop18 was inititally a TV shopping channel over the airwaves of its parent company, Network18, before it came online in 2008. OCP Asia and Network18 also took part in this round.
Homeshop18’s business is now valued theoretically at $360 million.
(Editing by Josh Horwitz)