New social network #OOTDX wants to own Asia’s online fashion space

Fashion lovers itching to create their own lookbooks now have another option to go to. #OOTDX, a fashion social network, has gone live, enabling users to upload their looks and appreciate those of others. #OOTD is a commonly used social networking hashtag that means ‘outfit of the day’.

The site is created by 24-12, the company that is also behind TinyTrunk, an ecommerce platform for merchants, and Whereco, a property listings site. #OOTDX is created by Jon Yongfook Cockle and Kelly Leong. Jon has experience scaling fashion businesses: he was the director of web for Glamour Sales, a Japanese luxury fashion ecommerce site that was funded up to Series C.

While #OOTDX shares a lot of similarities with social bookmarking sites like Pinterest, Jon pointed out that #OOTDX is more similar to Lookbook and Instagram. And while Pinterest also allows users to create lookbooks and do many other things, #OOTDX is very much focused on engaging fashion lovers in Asia.

“Basically it comes down to the fact that there is not a de facto home for online fashion in Asia, no one owns that space yet. And even Lookbook which is probably the closest and most mature competitor, they have hardly evolved from when they launched a few years ago. It’s time for some fresh blood,” said Jon.

While social networks are often pie-in-the-sky ideas that monetize late, revenue generation will come in early on #OOTDX’s roadmap. The Lookbook competitor will be curating and selling products directly to its users. There’s no doubt it’ll be able to leverage on TinyTrunk for that. It’s also aiming to sign a major print partner for marketing purposes.

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