HalfBrick, Maker of Fruit Ninja, and its Future Plans in China

This is part of our coverage of the 2012 Global Mobile Internet Conference (GMIC) in Beijing. See our interviews and reports from the event here.

HalfBrick Studios’ Fruit Ninja has been really hot since slicing its way into the Chinese market last year. It has since made it to over 100 web and third party stores, such as AppChina and Wan Dou Jia, and is pre-installed in over 90 Android brands across five Chinese operators. According to iDreamSky, whom HalfBrick is working with in conquering the Chinese market, out of every two smartphone users, there will be one Fruit Ninja installed on their handset. It is also the top paid game on China Mobile’s Android gamebase stores, the top game in the iTunes app store for 72 weeks in China, and the top Android game on over 60 Android stores in China.

What’s coming up next for HalfBrick in China?

They’re looking to release Fruit Ninja version 1.8 on Android and iTunes, with more characters and elements of the game coming at the end of the month. Users can also expect the release of Jetpack Joyride version 1.3 on iTunes, and a Fruit Ninja Puss in Boots version update in the second quarter of 2012. In the third quarter of 2012, there will also be Jetpack Joyride for Android and the release of the Chinese language version of Age of Zombies.

HalfBrick, is also hoping to bring its Jetpack Joyride success into China, like how they did for Fruit Ninja. It is looking to increase the distribution and making the game accessible for the entire family. There will be full gameplay and licensing support as well.