Aditya Hadi Pratama · · 1 min readEx-Gojek employee’s baby food startup scoops up $400k
Grouu, an Indonesia-based baby food catering startup, has raised US$400,000 in a pre-seed funding round from Selera Kapital, the venture capital arm of F&B company Sour Sally Group, as well as from Plug and Play Indonesia managing director Wesley Harjono and Sayurbox co-founder Rama Notowidigdo.
Photo credit: Grouu
Founded in 2020, Grouu allows parents to subscribe to a baby food catering service, with the food being delivered to their houses every day. Users can choose from several menus provided by the company, and they can also specify the texture of the food according to their children’s needs.
Last year, Grouu said that it served more than 200,000 baby food portions in Jakarta.
The company is founded by Jessica Marthin, who previously worked at Gojek for nearly three years, along with Ratna Pratama, Natalia Imelda, and Stefanus Suharjono.
Grouu plans to use the fresh funding to open satellite kitchens in other big cities in Indonesia and launch packaged baby food products.
See also: Uncovering Southeast Asia’s hidden Grab and Gojek mafia
Editing by Samreen Ahmad and Lorenzo Kyle Subido
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