Grey Acquires Majority Stake In Yolk

Global advertising and marketing agency, Grey Group has just acquired a majority stake in local interactive and digital network, Yolk.

“Effective immediately, Yolk’s service offering will be integrated into the operations of Grey Asia Pacific.

Yolk’s digital offering includes digital strategy, social media, rich media, online advertising, search marketing, e-customer relationship management among other capabilities.

Founded in 2001, Yolk is headquartered in Singapore, with a presence in Malaysia, Thailand and Australia and employs 40 full-time staff. Its roster of clients across Asia includes Canon, Microsoft, Ciba Vision and Singapore Economic Development Board, among others.”