Tired of ads? Enjoy an ad-free experience by signing up.
Deepti Sri · · 5 min read

GrabMaps’ route to a $1b market in SEA

Sign up for the Daily Newsletter, sent exclusively to our Premium subscribers. We break down the big and messy topics of Asia’s tech and startup community. Get the newsletter in your inbox everyday with a Premium subscription.

Hello reader,

I’ve spent uncountable hours frustrated by traffic that seems to last forever. I could trust local drivers and take a shorter route, but it hasn’t been the best idea in all instances.

Hi Grab executives. If you’re reading this, please consider introducing GrabMaps to the Indian market. (Directionally challenged users like me are going to be eternally grateful.)

If you’re wondering why I’ve hyped up GrabMaps, it’s going to give you access to back alleys and narrow side streets that drivers and riders often rely on to cut travel times and avoid traffic jams.

While GrabMaps could cut a user’s total fare by a couple of bucks, will the B2B service make money for its parent firm? Likely not soon. Keep scrolling through and I’ll get you up to speed with the newest buzz in town.

Today we look at:

Also, do fill out this CDP x Tech in Asia questionnaire survey and be part of our campaign to help the startup ecosystem go green.


Premium summary

Grab vs. Google Maps

Image credit: Timmy Loen

Grab’s new B2B service, GrabMaps, will enable customers to take advantage of the super app’s location-based intelligence and tech.

The super app says this is a US$1 billion market opportunity in Southeast Asia, and it has raised the prospect of offering it to users outside the region as well. While GrabMaps isn’t a consumer play, the super app does appear to have a unique edge over existing players in chasing enterprise map users.

  • What’s this edge you speak of?: Global map providers don’t have a detailed understanding of Southeast Asia’s roads, so many Tier 2 and 3 cities are insufficiently mapped. In contrast, Grab’s drivers and delivery partners navigate alternate passageways daily. With this, the super app can update its maps with fresh data and real-time feedback.

Telegram for Web3?


This giant Gundam-like robot repairs railways


Quick bytes

Stay ahead in Asia’s tech landscape

You've reached your 2 free content limit for the month. Sign up for free to read the full story.

🏄 For casual readers / 👶 Free

Basic

US$0

Free forever

Get instant access to this article and more every month

0 premium content

Unlimited news briefs

5

5 articles

Ad-free reading experience

Just US$0 per day

⌛Sign up in 20s. No payment details needed.

📖 For learners / 👍 Starter

Lite

US$4.92/month

Billed annually at US$59/year

Get instant access to this article and more every month

4

4 premium content

Unlimited news briefs & articles

Ad-free reading experience

Just US$0.17 per day

Cancel anytime

Our subscriber community includes professionals from these companies:

Stay updated on the go with our mobile app.

Get latest insights with smoother, more personalized experience through TIA mobile app.

TIA Writer

Deepti Sri