GoPay, Gojek’s digital wallet and payment solutions platform, today announced that it is now available as a payment option for YouTube Premium and YouTube Music subscriptions in Indonesia.
It claims it’s the first e-wallet to be available as a payment method on YouTube in the archipelago.
Photo credit: Unsplash
The announcement signifies an extension of GoPay’s existing partnership with Google Play, which started last year. The collaboration has enabled consumers in Indonesia to buy games on the app store and make in-app purchases via GoPay, the first e-wallet to be available on Google Play in Indonesia, GoPay claimed.
The tie-up materialized after Gojek received more investment from Google, along with Facebook, PayPal, and Tencent, to boost digital financial services in Asia.
“We are excited to offer GoPay as a new payment option on YouTube – a collaboration that is particularly timely as more people stay at home and seek out various forms of entertainment,” Timothius Martin, GoPay’s senior vice president of product marketing, said in a statement. He added that the Google-owned video app is one of the most accessed platforms in Indonesia during the pandemic, based on industry data.
According to JPMorgan, card penetration is very low in Indonesia, with just 0.59 debit cards per capita and 0.07 credit cards per capita.
GoPay aims to continue to widen consumers’ access to payment options, according to the statement. As of March 2019, the digital payments platform claims it has about 115 million users, based on Gojek application downloads.
Editing by Charmaine de Lazo
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