MySellr Combines Facebook Pages and E-Commerce Into One

Facebook and e-commerce have something in common in Indonesia: They are both huge, yet still have a lot of potential here.

Many people are making an effort to combine the two, something that has come to be called F-Commerce (Facebook Commerce).

MySellr is an Indonesian start-up trying to meld them together, working on it since March and are now in their final beta version. We talked with Hermawan Tjakradiwiria, the co-founder and CEO of MySellr, in an effort to learn more.

1. Can you explain to our readers what MySellr is?

MySellr is a startup company providing an e-commerce application inside the largest social network website, Facebook. Through MySellr, anyone can setup a fully working e-commerce [site] within their Facebook Fan page and turn their fans into paying customers, for free.

MySellr's checkout page, as embedded into Facebook.

2. How big is your team currently? Are you hiring?

In Indonesia, we have four developers, one designer, two sales persons, and two interns working right now. In Sweden, two of my partners are working full time and we are hiring five telemarketers by end of next week. In Romania, we are preparing our launch by getting some help in legal and technical issues from our partner’s company.

3. You are Indonesian yet you are currently based in Sweden. How does that affect how you manage your startup?

I’m now based in Jakarta to handle the development/product. So, you can think of MySellr as 100 percent made in Indonesia by Indonesians. We also already have plenty of stores registered in Indonesia.