After launching its YouTube partner program yesterday, Google has extended the Google Chrome Web Store to India and 23 more countries, making it more relevant and useful to users with localized apps, extensions, and themes across various categories.
This seems to be a new ploy by Google to gain more Indian users who might be unaware of Chrome apps and extensions.
However if you are an avid Google Chrome user, the Chrome Web Store is essentially the same as before, except for the fact that it now includes India-specific apps from developers and publishers like Saavn, ESPN Cricinfo, Midday to get your daily dose of Hindi music, cricket, and entertainment news respectively.
This follows the company’s aggressive marketing campaign. It’s run online through a series of videos, highlighting how the web and its products have changed the lives of millions of people and helped them achieve their dreams; and also run offline through billboards, and TV and newspaper ads, with a focus on the browser’s speed.
The browser currently boasts of a market share of 31.75 percent in India, just behind Mozilla Firefox which is the market leader in India with 32.97 percent, according to numbers from Statcounter.