3 Minutes with GOODSTUPH Boss Lady, @PatLaw

Three minutes with ____ is a series of short interviews with people who’re creators and thought leaders in the creative, start-up or media world.

We’re glad to have @Patlaw as our first guest.

Previously an Ogilvy Digital Strategist, Patricia Law took a bold step out of the corporate world and founded GOODSTUPH, a Social Influence Marketing studio that applies both digital and word-of-mouth marketing to achieve measurable results for brands.

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1. It’s been long since we last catch up. What’s GoodStuph about?

The typical PR spiel: GOODSTUPH is a social influence marketing studio that brings the best of digital advertising and word-of-mouth marketing to deliver measurable results that meet business objectives.

The real story: GOODSTUPH is the first thing we aim to make you say, when you first see our campaigns.

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2. What differentiate GoodStuph from other agencies?

We do not mistake a media buy (i.e. Buying blog advertorials) as a creative solution.

We do not have that fat, balding regional director who does nothing but write googled articles for trade magazines. As such, we pass the savings back to our clients.

We will gladly turn down a project if we aren’t confident delivering results (easier to take the money and run, but our reputation matters a lot to us).

We have actual, local case studies and not some ‘borrowed’ from our more established counterparts in the US of A. And oh, we have regional ones like Visit Britain and Electrolux too.

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