Yesterday, Alibaba’s Tmall unveiled a new logo, pictured on the right. As you can see, it’s a cat in the shape of the Chinese character 天 (“sky”) and the english letter T. That’s not as random as it sounds; although the name has remained “Tmall” in English, a couple months ago the Chinese name of the website was changed to (roughly) Sky Cat. (The name sometimes also means “lynx”, but we’re assuming that’s not what they meant since the logo doesn’t look much like one).
Cats aside, the new logo is the latest step in rebranding Tmall as an independent site that is now totally separate from Taobao. Unlike anything-goes Taobao, Tmall is meant to be a more carefully-curated shopping experience with a bigger focus on service; brands on Tmall sell directly to people. The new logo comes after a two-month long design contests in which Tmall reps say they received more than 12,000 design entries. A bunch of them were jokes, of course, but after looking through all of them, the cat above emerged as the winner.
[via Sina Tech]
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