There are lots of cool, highly useful ways of applying augmented reality (AR) technology. Many mobile developers, for example, use AR and the built-in cameras on smartphones and tablets to create overlays that help people see directions, find nearby points of interest, or meet up with friends. The folks at Taiwan-based developer Noah Games Studio had a different idea, though. A sexier idea.
The result of that idea is Girl Faction, a mobile game Noah hopes to release in the first quarter of next year. The game uses paper targets that the camera on your laptop identifies to place virtual items into the real-time camera feed that appears on your device’s screen. To be more specific, the game generates virtual women who appear on your screen as though they were sitting on your desk (or wherever else you placed the target). You just move the device around to zoom in and out, pan from side to side, etc. And in the game’s main mode, moving the device also moves a targeting reticule. You can tap to fire bullets that shoot the girls’ clothes off until they’re in nothing but underwear. There are also other modes where you can get them to do various poses, or simply observe their lives.

What you see on the screen of your device: a digital girl generated into your camera’s live feed.
Obviously, Girl Faction is not the most enlightened mobile game in the world. But there’s definitely an audience for this sort of thing, and whatever you might think about the content, I must say that the execution appears pretty impressive. The game hasn’t actually been released yet — it will be available next year, say the folks at Noah — but it’s already working very smoothly from the demo I saw at TGS. And at least for me, augmented reality apps that actually work in real time still have that rare wow-factor you get from seeing truly cool technology.
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