Chinese Start-Up Gezbox Wants You to Show Off Your Stuff

Gezbox is a stylish Chinese social network that centres around sharing images of the stuff that you own – gadgets, brand-name clothes and shoes, etc. – and connecting with people in brand-oriented interest groups.

There’s a new, good-looking Gezbox iPhone app (now just at version 1.0) where all the action happens. That’s where you snap an image of your beloved possession (pictured right) and upload it along with a brief description, the name of the shop where you bought it, and its price. You can comment on people’s items, follow individuals that you’re interested in seeing more from, and also participate in discussion groups within the app with, say, other fans of Apple’s gadgets.

Gezbox is a very new start-up, and is based in Hangzhou, the home of e-commerce giant Alibaba. To get some behind-the-scenes news of the team and its aims, I talked to Gezbox CEO, ‘Frank’ Zheng Feike (pictured below):

Gezbox CEO, 'Frank' Zheng Feike.

How does Gezbox work for users, and what do they get out of it?

The first version is basically a try with a new concept, which is connecting people with what they have. We hope people can express their questions, opinions, and feelings about what they have and what they just bought. Meanwhile, our users can find someone like them and something related to what they share. With people, things, and the information between them, we’re trying to help people find what they need and make the right purchase decision.

Have you had any VC funding for this? How big is your team at the moment?

Not yet, we started-up with our own funding. The team has eight members now.

Will your SNS open out to embrace signing in with, say, Sina or Tencent Weibo?

We have considered it, but not right now. The first version is still in a small range spread. We’re continuing to develop more functions and make adjustments from users’ feedback.