Hope that you have enjoyed a happy National Day. How did the marketing campaign for our NDP go this year? Good or Bad? Of course, our resident contributor, Bjorn Lee offers his views about the marketing and branding campaign of this National Day 2006.
Editor’s Note: This article is reproduced from Bjorn’s blog. It is rewritten before the National Day, but I thought that the points he brought up about the marketing and branding aspects in this article are of value to our readers.
Contributed by Bjorn Lee
In less than 30 hours, Singapore celebrates our 41st birthday and the whole nation expects a rolling good party! There’s something for everyone, be it the multi-million dollar fireworks, the parades by the armed forces and social organizations, the aero-batics by the elite troops, aircraft fly-bys, the breathtaking performances put together by students, youths and with both amateurs and professionals co-operating together in what has always been the nation’s biggest social equalizing event of our diverse races and social classes.
This year, nostalgia will meet the usually unbridled joy of the attendees and participants as the National Stadium @ Kallang will host its last ever National Day since 1966 before its torn down for a new sports hub. And the organizers have really leveraged on this memorable moment and created the most awesome multimedia experience for web-savvy Singaporeans.
As you saw above, the website this year has truly been worthy of the occasion with brilliant colors that exude the brilliance of color and celebration while not being overly cluttered and messy. Best of all, it loads fine on the Firefox browser. In addition, there are:
The obvious Web 1.0 package of:
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