Tiktok has launched Dmonstudio, a fast-fashion ecommerce platform, as the short-video platform looks to take on Chinese retailer Shein, TechNode reported, citing Chinese news reports.
Dmonstudio’s website doesn’t indicate ties to Tiktok owner ByteDance, but Technode’s sources have tagged ByteDance’s ecommerce business lead, Kang Zeyu, as head of the project.
Dmonstudio reportedly serves over 100 countries and focuses on women’s fashion apparel and accessories.
Last year, Alibaba launched its own Shein contender, AllyLikes, which targets western markets.
Shein became the most downloaded shopping app globally in April 2021 but remains in fifth place within the Southeast Asian market. Despite its rise in popularity, it also faced multiple accusations of allegedly stealing designs from small designers.
See also: To Shein or not to Shein: the billion-dollar question facing every ecommerce player
Editing by Deepti Sri and Arpit Nayak
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