Fundraising 2.0: You Can Make A Difference

@AmeliaChen enjoys indulging in her penchant for all things social media, branding, and web design. Citizen of the web since 2000. In her free time, she designs paper goods, does social work and is trying to maintain a healthy diet.

I would like to help.

In today’s digital era, giving back to the society need not be restricted to the mere fortnightly Flag Day where tin cans must be presented for you to do good. It may even go beyond the usual phone donations during every charity gala night where over-the-top stunts are showcased to drive up the number counters.

Project Reach Causathon is the result of a simple enlightenment that we need not utilize big muscles to do great things, what is needed however is the determination to do good and a big heart to keep persevering.

This July, 85 Murdoch University students in Singapore are putting their skills to use while raising funds for 14 meaningful causes – involving social media to raise funds online on the local donation platform GIVE.SG.

Fundraising 2.0 is picking up. The internet has connected people from all around the world, making it so easy for people to donate to causes that they stand for.

Networking Sites

Facebook, LinkedIn, MySpace, Bebo, Friendster – all these sites make it easy to share information. Awareness for an offline event to sell Starbucks coffee for funds was generated through online promotion, especially since passing on information only takes a mouse click.

Twitter Hashtag

This fundraising has an active hashtag #projectreachsg that students use to track tweets related to the conference in real-time and allows interested people to find out more.

Viral Video

One of the groups have put in extra effort to create a viral video with the intention to spread awareness about giving back to society – every cent that you donate does make a difference.