Fujitsu’s Video Data Transmission Technology Could Make Commercials Fun Again

photo: phileweb.com

We’ve written a lot about QR codes recently, especially with Chinese application WeChat using them creatively as part of social chat platform. But here’s another exciting new data transfer technology from Fujitsu (TYO:6702) that sends information to your smartphone in a very different way.

This new technology uses your smartphone camera to scan video being displayed on your television, and then transmits embedded information to your handset. The folks at Diginfo news have a good video explanation of how it works below [1]. The technology reportedly depends on imperceptible changes in the light, as well as digital watermarks.

At a glance, this technology looks like it could change commercials forever. There would no longer be any excuse for any company to not include a TV-to-phone coupon in their television ad spots. Since most of us are conditioned to tune out during commercials these days, this could be a much-needed incentive to sit up and pay attention again. It could be a win-win for both the advertiser and the consumer.

Check out the video below, and let us know what you think.