Why Do We Follow Brands on Twitter

Twitter is becoming part of many businesses’ digital communication tool, typically the big brands.

But why would anyone follow them, knowing that they have a common aim to make us spend. Perhaps, since spending is inevitable, as consumers, we want to understand what we’re buying and most importantly buying them at good prices.

ExactTarget has recently released a report that explored this area and revealed that there are several more reasons why people follow brands on Twitter.

The top reason with 38% of the respondents stating that they wanted to “stay informed about the activities of a company”. Investors seem likely to select this option. A huge percentage followed a brand with an aim to save some money. Receiving discounts and promotion and receiving a freebie are just some examples.

It does make sense. If you were active on Twitter, you would notice many companies love to run lucky draws to hype up the Twitter community. The trick is of course to use Apple gadget as the carrot. Also, Twitter’s @earlybird initiative has also suggested that majority of its users are on the look for special deals through the micro-blogging site. So, if you plan to increase your business’s follower count, this chart would provide the insights to craft out a plan. But do take note that follower count isn’t everything..