Nivedita Bhattacharjee · · 8 min readIndia’s beloved Flipkart had a crappy 2016
Photo credit: maciejbledowski / 123RF.
The strangest thing happened on Friday last week. Flipkart was advertising OnePlus smartphones on its store, even though the phone maker claimed an exclusive agreement with Amazon. As one can imagine, this created confusion in the industry. A seemingly flummoxed Carl Pei, co-founder and CEO of OnePlus, tweeted to Sachin Bansal asking for clarifications.
.@_sachinbansal brother, what's this? We're exclusive with @amazonIN pic.twitter.com/0QBoyagoXz
— Carl Pei (@getpeid) December 16, 2016
This happened just as Flipkart was to launch its last “sale” event of the year, supposedly focused on exclusive device and appliance launches.
To add to the embarrassment, Carl went on to state how he doesn’t approve of the price cut Flipkart hinted at for the sale.
This is the problem. For premium brands, trust is everything. We would never betray trust by dropping prices like this. https://t.co/NvhIgUa1Op
— Carl Pei (@getpeid) December 16, 2016
And an official tweet followed.
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