FetchFans makes updating 10,000 Facebook Pages easier

Having presented at last year’s Launchpad at Echelon, FetchFans is a familiar name in Singapore’s startup scene. The team has progressed since then, and found themselves amidst the jungle in the JDFI Bootcamp this year.

FetchFans has a single purpose: To fetch fans for franchises worldwide. It achieves this with a SaaS solution that delivers scalable brand control for the franchises.

According to founder and managing director Carmen Benitez, brand franchises are in desperate need to use social media. Within that context, they have two concerns:

• They need to maintain a uniform central brand.
• They need to be able to offer franchisees with the flexibility to adapt that brand to their respective local customers.

While technologies exist to build a single campaign or Facebook app on a Facebook brand page, there are very few that aim to help brand franchises to scale. A corporate brand manager could find herself having to change up to 10,000 local franchise Facebook pages for her company.

FetchFans hopes to simplify the process through three ways:

• To enable a corporate brand manager to make changes to a campaign on any number of Facebook Pages in just one click. The result — a global branded campaign that is instantaneously managed.
• All of FetchFans’ application is also built on Facebook approved Open Graph functions, social plug-ins and optimization for search that takes away the headache of trying to manually create viral push. The system delivers it and the users of a page will trigger it automatically.
• Last but not least, FetchFans helps social media managers better understand their brands via insights that can be compared between pages in a brand franchise as well as across sectors. If a FetchFans-powered Facebook page is found to be successful, a corporate brand manager is able to identify its campaign factors and scale it to apply on other pages.

These three functions have created power to the brand that did not before exist on social media. When they come on board they don’t want to lose it. This is why the team has been attracting major brand franchises and media companies to become new customers.

Facebook Pages managed by FetchFans: