Fair Influence Launches Creator Discovery AI: Find Creators With a Prompt
ℹ️ Source: Fair Influence
Creator Discovery AI in Fair Influence: type a brief in plain language and get a ranked shortlist of matching creators with performance data.
SINGAPORE – 6 OCT 2026 – Fair Influence today announced the launch of Creator Discovery AI, a new capability that lets brands and agencies find creators by describing them in a sentence. A campaign manager can type “micro-beauty creators in Jakarta with high engagement on skincare content” and receive a ranked list of matching creators in seconds.
Influencer marketing teams typically spend 6 hours each week manually screening creator profiles, cross-referencing audience data, and building shortlists by hand, work that scales poorly as campaign volume grows. In early use, customers cut the time to build a campaign shortlist by 70%. Creator Discovery AI is built to close that gap by turning a single sentence into a structured, ready-to-review shortlist.
“Finding the right creator is where most campaigns slow down. The brief is clear in a marketer’s head within a minute, and then it takes hours to turn it into a shortlist. With Creator Discovery AI, you describe the creator you need and get a ranked list back. The fastest way to see what that feels like is to type your next brief into it.”
— Refal Tamara, CEO of Fair
How it works
Users type a prompt describing the creator they are looking for. The prompt can cover niche, location, platform, audience demographics, engagement benchmarks, or any mix of these. Creator Discovery AI interprets the brief and returns a ranked shortlist from Fair Influence’s creator database, with key performance metrics for each result.
Prompts teams can try right away:
- “Fitness creators in Surabaya with 50K–200K followers and strong engagement on Reels”
- “Mom creators on TikTok who post about baby skincare”
- “Tech reviewers in Indonesia whose audience is mostly male, 18–34”
What sets it apart
Creator Discovery AI starts from the brief itself. Teams describe the creator in their own words, with no filters to configure, and results come back ranked by fit with performance data on every profile. Discovery also lives in the same platform as Fair Influence’s campaign tracking and analytics, so a shortlist can move into a campaign and the team can follow results from first search to final report without switching tools.
Try it yourself
Creator Discovery AI is available from today to all users. New users can start a free trial by booking a demo at fair-influence.com/en/demo. Running a campaign brief this week? Paste it into the prompt box and compare the shortlist with the one your team built by hand.
About Fair Influence:
Fair Influence is a B2B SaaS platform for creator marketing, built for agencies and brands that run high-volume campaigns. It helps teams discover creators, analyze performance, and manage campaigns in one place. Learn more at fair-influence.com.
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