Just 2 days away from Chinese New Year and the Chinese are craving for shark’s fins; a delicacy highly demanded during this festive season.
In Singapore, Shark’s fin soup is a traditional New Year dish among many Chinese families. However, demand exceeds supply and the world’s shark population is on a decline.
To curb the problem, Project: FIN, a member of the Global Shark Initiative has used Facebook to gather like-minded supporters to urge Singaporeans not to have Shark’s fins this Chinese New Year.
The Facebook Group‘s description reads, “Project: FIN aims to bring down consumption of shark’s fins by spreading awareness to consumers and businesses.”
“The group is based in Singapore, which is currently one of the world’s largest entrepot ports for the shark’s fin trade despite its size.”
To gain greater awareness, the Facebook page has requested supporters to change their Facebook display picture to the campaign logo seen above. The impact of the campaign has been pretty successful. Many Singaporeans have followed suit in support of the movement.
“I have changed my display picture to send the message across to all my friends reading my comments or posts. Hopefully my friends will also be influenced to do the same,” said Keith Teo, a Project: Fin supporter.
“The campaign will gain some publicity and educate the younger generation, but it will have little impact on tradition and culture,” he added.
While that is true, we hope to play our part to help others understand this problem. Hopefully, the younger generation can forgo traditional and stop having shark’s fin. We’ll take one step at a time to solve this problem. Play your part by changing your Facebook display picture to the campaign logo today. Let’s celebrate Chinese New Year with no shark’s fin soup.
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