Each Facebook Share Equals $2.52

A study conducted by EventBrite, an online social commerce company, revealed that Facebook shares are more valuable than LinkedIn or Twitter’s.

Analyzing data over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and an email share equals $2.34. The aggregate value of a social share equates to $1.78 in ticket sales.

Stickiness is the main reason why each Facebook share could command a higher value in sales. For Eventbrite.com, Facebook is the number one referring site. Each Facebook share drives 11 visits back to Eventbrite.com, compared to the average across the other social channels, one share drives 7 visits. It’s a vast difference of 4 visits!

SEO and banner ads used to be the primary ways to gather web traffic. Apparently, time has changed. As the social layer in the World Wide Web solidifies, it’s increasingly essential to integrate social as part of your digital strategy.

Take note that the data is not applicable to every industry and is strictly a reflection of EventBrite’s social commerce success. Results may vary. Ensure you have a proper social plan, backed with numbers before making suggestions to your superior. Leave a comment if you have any questions. We’ll gladly help to answer them.

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