Despite having full details of ads target placements, clickthrough rate and impressions, skepticism still surrounds Facebook advertising.
With 300 million active users, it is definitely an advertising channel worth considering; but advertisers need more confidence.
Nielsen, a leading market research company will bring Facebook another step closer to perfecting its advertising platform.
Facebook and Nielsen Brandlift have forged an ad statistic partnership. Facebook will gather information on its users’ sentiments on its ads, regardless if they are conscious of them, through opt-in polls. The data will then be analyzed by Nielsen to provide companies with marketing insights. This partnership was first reported by The Wall Street Journal.
According to CNET, the poll will measure the users’ “aided awareness, ad recall, message association, brand favorability, and purchase consideration.” It will be open to U.S users first before it rolls out to the rest of the world. Also, Nielsen Brandlift’s service is not exclusive to Facebook and will be available to the other websites as well.
Brandlift will launch today and we’ll keep you updated with the progress.
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