Facebook overtook Orkut in India back in July 2010 and is now way ahead in terms of unique visitors count.
Compared to a year ago, visitor growth to Facebook was up by 167 percent in September 2010, reaching 24.3 million visitors. On the other hand, Orkut witnessed a 19 percent increase to 18.7 million visitors. The online social space in India is growing as a whole, but Facebook is certainly growing faster than average.
With over 500 million users, Facebook is becoming the de facto social networking site. It’s the network effect that helps Facebook gain global recognition. Of course, kudos to Facebook’s engineers and designers for making such an addictive site. I’m pretty sure many of you reading this have Facebook on one of your browser tabs now.
Chart from ComScore shows Facebook and Orkut’s traffic statistics heading in opposite direction:
India’s media landscape keeps changing. When consumers shift, advertisers have to shift too. Advertisers in India need to be aware of this migration to better maximize ad dollar. This migration, I believe, is beneficial for advertisers. With Business Pages, Groups, Place and now Deal, Facebook is one of the most business friendly social sites available. It provides so much more options for businesses to engage with consumers, not just in India, but also around the world.
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