Facebook has recently overthrown Google as the number 1 most visited site in the U.S.
It is just a matter of time that Facebook would become the number one most visited site globally.
This also means that Facebook is expected to earn more revenue than before and might one day reach the same monetary success Google is enjoying now (since ads revenue thrives on traffic).
Facebook has an attractive ad platform. It can target audiences based on demographics and connections, both of which Google failed to provide.
Targeting the desired audience ensures money well spent.
On top of that, Facebook links its ads with the viewer’s network of friends; giving advertisers the extra bonus. When our friends “endorses” the ad, we tend to give the ad a second look, don’t we?
Facebook Is Sticky
Last September, Nielsen revealed that users spent twice as much time on Facebook than on Google. It didn’t come as a surprise to me because Google helps its searchers reach their information destination as quickly as possible, while Facebook makes users spend more time socializing and playing games on its site.
What has time spent got to do with ads?
To explain this, we can use the analogy of an ad placed on a train (Facebook) versus an ad placed along a walkway (Google). Most people would spend a longer time on a train than on a walkway, and that translates to longer “impression time” for the former ad.
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