Millward Brown recently published its Global Top 100 Brands rankings, and it will likely come as no surprise that Apple is the top-valued brand edging out Google for first spot. But in the area of brand value growth we were surprised to see Chinese search company Baidu take second place overall with 141% growth, while Facebook was way ahead of the pack at 246%. Baidu now becomes the 29th most valued brand with a $22.56 billion value, up from 75th position in 2009.
Coincidentally, the two companies have been rumored to join forces to bring Facebook into China. We’ll have to wait and see if any collaboration between these two top brands actually materializes.
Check out the visualization below for a comparison of tech companies who made the top 20. Apple, Amazon, Siemens, and Canon also showed strong improvements in brand value according to Millward Brown.
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