Deepti Sri · · 2 min readEx-Unilever employee’s health snack startup scores $6m in Sequoia-led round
a health-focused snack brand based in India, announced that it has raised US$6 million in its series A financing round led by Sequoia Capital India.
Photo credit: The Whole Truth
Existing investors, including Matrix Partners India and Sauce.vc, also took part in TWT’s funding round, along with Flipkart CEO Kalyan Krishnamurthy, Udaan co-founder Sujeet Kumar, and BharatPe co-founders Ashneer Grover and Shashvat Nakrani.
The fresh funds will be used to ramp up hiring at TWT, expand its manufacturing facilities, and enter new food categories where consumers currently do not have healthy options.
Founded by Shashank Mehta, a former marketing manager at Unilever, TWT encourages customers to consume more whole foods while cutting down on highly processed snacks and other packaged foods. It offers muesli, protein bars, energy bars, and immunity balls, among other food items.
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According to Mehta, the company’s 100% clean-label products helped consumers become wary of “misleading” information on food items.
The company claims it is the only Indian brand to list each and every ingredient that goes into its food upfront. TWT also said that it has managed to completely eliminate all hidden sugars, artificial flavors, and harmful preservatives from its products. Since its launch in December 2019, the health food startup has grown 12x, according to the firm.
Editing by Collin Furtado and Arpit Nayak
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