Ex-Facebook execs’ message management firm gets Surge backing
Taiwan-based Cooby, a conversation management tool, received funding from Sequoia India’s Surge and Pear VC, to take its total fundraising to US$2.9 million to date. Cooby is Surge’s first investment in a Taiwan-based startup.

Cooby founders Wen Shaw (left) and Jocelin Ho / Photo credit: Cooby
Founded in 2020, Cooby helps sales management teams with syncing data, analytics services, and setting up a WhatsApp work number. The company also adds collaborative features to WhatsApp and Line with Cooby Workspace, aggregating all customer contacts, providing teams with actionable analytics, and enabling a smoother flow of data.
Since last October, Cooby has expanded its consumer base to Germany, India, Indonesia, Singapore, and the US. “Additionally, in the last three months, we’ve seen the user base of our WhatsApp inbox productivity Chrome extension grow by 350%, and it is now being used in 80-plus countries,” said Wen Shaw, CEO and co-founder of Cooby.
Before co-founding Cooby, Shaw had worked as a product manager at Facebook and Dropbox. Jocelin Ho, Cooby’s other co-founder, had also worked as a tech lead at Instagram and Facebook.
See also: WhatsApp could be incubating the region’s next billion-dollar startup
Cooby took part in Surge’s sixth cohort of 20 companies, which was announced earlier this year.
Editing by Collin Furtado and Arpit Nayak
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